What
Context
The platform — leasing sites within Riyadh — was heading to market with no legal or contractual framework governing its relationships with operators and users, and no documentation reflecting the Saudi regulatory requirements applicable to the sector. In a marketplace business, that is a launch-blocking risk, not a legal footnote.
How
Approach
In the three pre-launch months we developed the platform's legal architecture: contracts and agreements drafted; regulatory compliance mapped and built into the documents; intellectual-property protection established; and legal risk managed systematically rather than reactively.
Result
Impact
Delivered before commercial launch
Explore more impacts
Growth
0.58% → 1.8%
Of a 10,000-station market
A six-month market-penetration plan — segmentation, value propositions, incentive models, and a monthly growth committee.
Execution
2025 - 2030
A five-year execution roadmap
Integrated strategy, operating model, capability initiatives, and governance designed to guide long-term growth and execution.
