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Latest Signals
Short observations on markets, growth, technology, and decision-making.
Saudis stayed home instead
Domestic travel made up 46% of Almosafer's total bookings in the first seven months of 2026, with local bookings up 13% year on year and room nights up 44%. Room nights in Makkah and Madinah rose 53%, Red Sea room nights rose more than 4,000% against the same period last year, and the Red Sea recorded the highest average booking value of any destination Saudi travellers booked, ahead of Paris and London.
Even with regional tension, travellers kept moving. They changed their routes, and the destination that saw the most demand now has the highest average booking value in the market.
Confidence at fifty-six seven
Saudi Arabia's Business Confidence Index rose to 56.7 in August from 56.5 in July, holding above the 50-point neutral threshold, according to the General Authority for Statistics. The industrial sector's index climbed to 55.8 and the services index rose to 56.1, after the overall reading dropped to 52.1 in March amid regional tensions and rebounded to 54.5 in April.
Finance directors preparing Saudi budgets for next year should interpret the figure 56.7 as an indicator of continued customer spending expectations, while the March value of 52.1 reflects the pace of change in these expectations.
Cards flat, phones compounding
Mobile payments in Saudi Arabia ran at SAR 13,100 a second in July, up from SAR 4,200 a second in July 2021 — a 210% rise across five years, and around SAR 34 billion for the month. Card sales came in at SAR 25.7 billion in the same month, up 0.3% year on year, while e-commerce set a record at SAR 37.6 billion, up 26%.
When pitching to Saudi merchants, payment infrastructure vendors should highlight the 26% e-commerce figure instead of focusing on the 0.3% card statistic. This growth is happening in an area where their buyers are not fully meeting demand.
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