From zero to a launched national wallet

James Carter
14 Mar 2024
7 min read
0
Built From Zero
100%
Developed and Executed
What

Context

An emerging fintech operation required comprehensive preparation from scratch to launch: no clear market-entry plan or mechanism, no unified technical architecture, and no effective internal governance procedures, in a regulated space where none of those gaps is survivable.

How
Approach

We led the founding activities across regulatory, strategic and executive tracks: strategic plans and governance systems established; the business model developed with a full business case to support growth directions; regulatory compliance and market analysis handled in step; IT, change-management and complaints methodologies set; external contracting and vendor coordination managed; and the go-to-market strategy planned end to end, with core systems launched in a structured sequence on scalable infrastructure.

Result
Impact
The founding scorecard:
An integrated business plan including required budget and time-to-delivery
The operating method and market-entry strategy developed and executed
Core systems delivered: ERP, CRM, Contact Center, AML, and business portals
Integration achieved with major external partners and large commercial enterprises

Explore more impacts

Transformation
Transformation, operationalized
A future-ready assessment ecosystem
Redesigned the operating model, defined the transformation roadmap, and developed an international licensing strategy to support long-term growth.
Growth
0.58% → 1.8%
Of a 10,000-station market
A six-month market-penetration plan — segmentation, value propositions, incentive models, and a monthly growth committee.
Market Entry
22%
Prepaid-cards market share
Built from founding: 50+ products, 200+ services, 5M+ customers, three profitable business lines in 18 months.

We've been the client

We know what execution feels like.