Saudi Arabia's insurance market reached SR84 billion in 2025, up from SR42 billion in 2021, effectively doubling in four years. Health and motor insurance accounted for 89% of premium growth, with health insurance alone contributing to 68% of that increase. Growth is decelerating sharply: 26.9% in 2022, 22.7% in 2023, 16.3% in 2024, 10.7% in 2025.
The market doubled in four years while its growth rate halved twice, from 26.9% to 10.7%, as the sector moves from expansion into maturity, where the next phase competes on retention rather than acquisition.
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A thousand ideas, four winners
The Start Smart competition concluded its 9th edition at LEAP 26 and launched its 10th, having drawn more than 1,000 submissions from which 40 ideas participated and 4 startups won: Nazra in healthcare data analytics, Findligent in smart retail, and ApolloByte in cloud design and Jamaa in collaborative commerce tied for third. Participants went through a 2-month training programme, and the tenth edition runs 4 tracks. The competition launched in 2016 and is organised by the Jameel Community Arabia Foundation with the National Program for Information Technology Development, the Digital Leadership Center and the Savola Foundation.
Receiving over 1,000 submissions and narrowing them to 40, then to 4, demonstrates an effective selection process. The primary value of a program like this lies in the top 40, rather than just the final winners.
Rent eases in Riyadh
The ratio of rent burden to household income in Riyadh fell to around 15% from more than 17.5% in September 2025, Real Estate General Authority CEO Abdullah Al-Hammad said, describing it as one of the first measured effects of the real estate balance decisions, more than 18 months after they were approved. He said the most financially vulnerable households had been spending more than 30% of their income on rent.
Investors looking at Riyadh residential yields should adjust their rent-growth expectations from above 17.5% to about 15%. This change is important because the authority has now linked its credibility to this target.
Four billion dollars, free
Adobe, the Ministry of Communications and Information Technology and HUMAIN signed a partnership valued at more than $4 billion, giving more than 27 million citizens and residents aged 13 and above free access to Adobe Firefly Standard and Express Premium for 12 months. The agreement covers a culturally-tailored image generation model, Arabic right-to-left support, and free access for eligible startups through CODE and The Garage from early 2027.
$4 billion worth of software given to 27 million people is really a distribution strategy, not a donation. Adobe is securing its user base before anyone else can shape what creative tools look like in Arabic.
