The Start Smart competition concluded its 9th edition at LEAP 26 and launched its 10th, having drawn more than 1,000 submissions from which 40 ideas participated and 4 startups won: Nazra in healthcare data analytics, Findligent in smart retail, and ApolloByte in cloud design and Jamaa in collaborative commerce tied for third. Participants went through a 2-month training programme, and the tenth edition runs 4 tracks. The competition launched in 2016 and is organised by the Jameel Community Arabia Foundation with the National Program for Information Technology Development, the Digital Leadership Center and the Savola Foundation.
Receiving over 1,000 submissions and narrowing them to 40, then to 4, demonstrates an effective selection process. The primary value of a program like this lies in the top 40, rather than just the final winners.
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Cash falls, cards rise
Saudi consumer spending reached SAR 144.95 billion in July 2026, up 8% from SAR 134.51 billion in July 2025. Point-of-sale spending was SAR 62.85 billion, up 7%, across 1.096 billion transactions on 2.5 million terminals. E-commerce through Mada cards rose 26% to SAR 37.63 billion across 197.6 million transactions, while cash withdrawals from 14,400 ATMs fell 3% to SAR 44.47 billion. There are 70.12 million issued bank cards.
The change involves switching from one channel to another, which means that if you are running a business aimed at consumers you should shift your investments from cash handling to digital acceptance rather than considering both as part of growth.
Surplus up, non-oil down
Trade surplus SR26.03bn (+328.8%) in May, but oil exports +19.5% to 75.6% of the total, while non-oil exports fell 26.1%.
The test isn't whether the surplus grows, it's whether it can grow when oil doesn't.
Saudi VC halved, then halved again
Saudi venture capital funding fell 74% year on year to $219 million in H1 2026, from roughly $853 million in H1 2025, across 72 deals, down 41% from 122. Fintech took 67% of dollars ($147 million); the Kingdom held a 34% share of MENA deal count, with early-stage rounds at 83% of all deals.
Deal count fell 41% while dollar volume fell 74%, the average check shrank even faster than the number of deals. Investors aren't just doing less; they're doing smaller, which is the more telling half of this number.
