The Start Smart competition concluded its 9th edition at LEAP 26 and launched its 10th, having drawn more than 1,000 submissions from which 40 ideas participated and 4 startups won: Nazra in healthcare data analytics, Findligent in smart retail, and ApolloByte in cloud design and Jamaa in collaborative commerce tied for third. Participants went through a 2-month training programme, and the tenth edition runs 4 tracks. The competition launched in 2016 and is organised by the Jameel Community Arabia Foundation with the National Program for Information Technology Development, the Digital Leadership Center and the Savola Foundation.
Receiving over 1,000 submissions and narrowing them to 40, then to 4, demonstrates an effective selection process. The primary value of a program like this lies in the top 40, rather than just the final winners.
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Instagram takes the ad riyal
Digital ad spending in Saudi Arabia rose 25% to about $300 million in the 12 months to July 2026, while impressions rose 15% to about 330 billion (Sensor Tower). Instagram led all channels at about $110 million, and Sensor Tower expects about $334 million for 2026.
Marketing spend is growing faster than impressions. If you are planning for 2027, expect higher cost per view rather than relying on this year's rates.
Ten billion in Paris
Deals expected to be signed between Saudi and French entities at the Saudi–French Roundtable Investment Meeting in Paris exceed $10 billion, spanning advanced industries, transport and logistics services, artificial intelligence and digital infrastructure. The Crown Prince attended alongside French officials and business leaders.
ُhe four named sectors are advanced industries, logistics, AI and digital infrastructure، energy is not among them, which is what a diversification agenda looks like once it reaches the deal table.
A stadium sponsorship's real price tag
Aramco's World Cup sponsorship is expected to add $26.1 billion to the company's corporate value, about 43% of the $61 billion in total corporate value generated across all tournament sponsors, with brand value up roughly $1.08 billion and 2.3% growth, fourth among official sponsors
A leading oil company has proven its ability to drive brand growth through a football tournament, outpacing gains from its traditional extraction activities. This decisive shift highlights the evolving conversation around value and product, demonstrating that companies must adapt to stay relevant.
