Phase two shifts to private-sector partnerships: triple hotel capacity to 3,000+ rooms, 1M visitors by 2030 from ~320,000
The takeaway: If PPP works here, it becomes the funding model for every destination that follows; the developers who learn the Royal Commission's playbook now will be first in line everywhere else

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Brussels clears the path for EA
PIF's consortium set to win EU approval for the $55bn EA take-private — history's largest LBO — merger clearance due 22 July, subsidy review closes 30 July.
The takeaway: $55bn for a games company is the clearest statement yet that entertainment is not a side bet, gaming is a Saudi strategic asset class.
July's banking profit dips
Saudi banks made SAR 8.52 billion in profit before zakat and tax in July 2026, up 3% from SAR 8.24 billion in July 2025 but down from SAR 10.10 billion in June. Total assets reached SAR 5.187 trillion, up 7.30% year on year, deposits SAR 3.113 trillion, up 8.58%, and private sector credit SAR 3.266 trillion, up 5.64%. The data covers banks listed on the Saudi Exchange and foreign bank branches, from SAMA's monthly bulletin.
Banks are seeing deposits grow faster than loans, so margins are likely to be protected rather than increased. If you are selling to a bank, focus on cost-to-serve and skip the growth angle.
What the 49% ceiling costs
Morgan Stanley estimates that raising Saudi Arabia's 49% foreign ownership ceiling to 75% would draw about $4.3 billion in passive inflows, and that removing the cap entirely would draw about $7.4 billion. Saudi Arabia is the last major Gulf market keeping a blanket 49% limit.
The difference between $4.3 billion and $7.4 billion represents the cost of fully removing the cap. Most passive funds are released when the ceiling is eliminated, rather than when it is raised to 75%.


