29.3M international tourists in 2025, up 67% since 2019, highest growth of any OECD member; SR176.6bn foreign spend, SR127.1bn domestic; 5.2% of GDP.
Domestic spend is close behind foreign and growing faster (10%), the Saudi family is the customer you can actually reach this year.
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Al Rajhi tops SR13.7bn
H1 bank profits: Al Rajhi SR13.76bn (+14.15%, highest of any lender), SNB SR13.02bn, Riyad SR5.26bn, Alinma SR3.27bn; total credit a record SR3.2tn, +16.2% YoY
The takeaway: Al Rajhi out-earned every bank and grew fastest; scale and speed together are rare, worth studying.
Fifty days and 6,681 riyals
Saudi Arabia's Musanad platform reported that in H1 2026 the average domestic worker recruitment period was 50 days, at an average cost of SAR 6,681, with the service running across 39 countries. The platform handled more than 122,000 service transfer requests and more than 450,000 insurance contracts, working with approximately 6,164 approved external offices, and expanded wage payment channels to 16 digital options.
The state has made this market measurable, with transfers exceeding 122,000. Focus on preparing for customer transitions rather than prioritizing first-time recruitment.
Six hundred seventy-one million euros
The two headline fixtures of round 6 in the Roshn Saudi League carry combined squad values of €671.11 million on Transfermarkt data. Al-Qadisiyyah against Al-Ahli totals €347.73 million, Al-Ahli at €193.9 million and Al-Qadisiyyah at €153.8 million, a gap of €40.07 million, while Al-Hilal against Neom totals €323.38 million, with Al-Hilal at €239.8 million and Neom at €83.50 million. Total league squad values stand at €1.28 billion.
Most of the value is found in just a few squads, not spread evenly across the league. When you plan your sponsorship budget, focus more on the clubs that offer the most value instead of choosing league-wide packages.
