PIF's consortium set to win EU approval for the $55bn EA take-private — history's largest LBO — merger clearance due 22 July, subsidy review closes 30 July.
The takeaway: $55bn for a games company is the clearest statement yet that entertainment is not a side bet, gaming is a Saudi strategic asset class.
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Four billion dollars, free
Adobe, the Ministry of Communications and Information Technology and HUMAIN signed a partnership valued at more than $4 billion, giving more than 27 million citizens and residents aged 13 and above free access to Adobe Firefly Standard and Express Premium for 12 months. The agreement covers a culturally-tailored image generation model, Arabic right-to-left support, and free access for eligible startups through CODE and The Garage from early 2027.
$4 billion worth of software given to 27 million people is really a distribution strategy, not a donation. Adobe is securing its user base before anyone else can shape what creative tools look like in Arabic.
Twenty kilometres at Khafji
The Public Investment Fund launched Gulf Coast Development to build an integrated tourism and residential destination at Al-Khafji covering approximately 20 square kilometres with 10 kilometres of Arabian Gulf waterfront. The plan runs to 8 residential neighbourhoods, more than 16,000 housing units and around 1,400 hotel keys across 3 main phases, with 3 neighbourhoods in the first phase completing in 2030, plus public, commercial, tourism and educational facilities and boat marinas, targeting visitors from Saudi Arabia, Kuwait and the wider Gulf.
This project is based on 16,000 homes instead of 1,400 hotel rooms. If you are selling here, focus on residential supply and Kuwaiti buyers from abroad, not on hospitality procurement.
Services Are The New Engine
PIF signed an MoU with ISquared Capital for up to $2bn, roughly $1bn each into digital infrastructureand district cooling, the unglamorous enablers behind real estate and datacenters
The takeaway: $1bn into digital infrastructure is a wager on compute demand; anyone in power, land, or connectivity near Riyadh should price a data-center boom into their plans.
