Point-of-sale transactions fell to SR14.6 billion in the week to 8 August from SR16.31 billion the week before, with transaction count down to 253.4 million from 267.1 million, Riyadh accounted for SR4.88 billion of it, or 33.4%. Food and beverages led at SR2.28 billion across 58.41 million transactions, ahead of restaurants and cafes at SR1.9 billion.
The data shows that average spending has gone down. In reality, it's still the same people going out just as often, but now they pick cheaper options when they get there.
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Spending cooled by 1.7 billion
Point-of-sale transactions fell to SR14.6 billion in the week to 8 August from SR16.31 billion the week before, with transaction count down to 253.4 million from 267.1 million, Riyadh accounted for SR4.88 billion of it, or 33.4%. Food and beverages led at SR2.28 billion across 58.41 million transactions, ahead of restaurants and cafes at SR1.9 billion.
The data shows that average spending has gone down. In reality, it's still the same people going out just as often, but now they pick cheaper options when they get there.
What BNPL actually earns
Argaam's read on the sector after SAMA lifted the BNPL financing ceiling to SAR 10,000 puts the Saudi market at $4.96 billion in 2025, $5.29 billion in 2026 and $7.31 billion by 2031, a 6.66% compound rate overall, against 28.85% for bank-linked BNPL services and 33.97% for the healthcare segment. Tabby ran an effective financing yield of 19.5% on $1.6 billion of assets in Q1 2026, Tamara 31.7% on $1.8 billion.
There is no longer a single economic model for BNPL services. The 19.5% and 31.7% market segments operate as distinct businesses. Banks, compounding at 28.85%, benefit from lower funding costs and established customer relationships. As a result, standalone BNPL providers should prioritize their cost of capital over market share.
Ten billion and a December date
AWS is investing $10.3 billion in Saudi Arabia, including $5.3 billion (SAR 19.9 billion) in a cloud region with 3 independent availability zones launching in December 2026, and more than $5 billion in an AI zone with HUMAIN targeting 50 megawatts by 2028 and deploying up to 150,000 AI accelerators. AWS projects $191 billion of economic value from cloud services by 2033, will train 100,000 Saudi nationals including a free programme for 10,000 women, and is integrating curriculum at 11 Saudi universities.
This commitment applies to both general cloud services and AI. If you manage enterprise IT, plan your regular migration for the December launch instead of waiting for an AI project to justify the move.
