PIF's Helicopter Co. ordered 8 more H145S under a 120-aircraft framework, expanding EMS alongside a 60+ fleet
The takeaway: air-medical response is scaling, and response-time assumptions just changed for healthcare logistics and insurers
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Cards flat, phones compounding
Mobile payments in Saudi Arabia ran at SAR 13,100 a second in July, up from SAR 4,200 a second in July 2021 — a 210% rise across five years, and around SAR 34 billion for the month. Card sales came in at SAR 25.7 billion in the same month, up 0.3% year on year, while e-commerce set a record at SAR 37.6 billion, up 26%.
When pitching to Saudi merchants, payment infrastructure vendors should highlight the 26% e-commerce figure instead of focusing on the 0.3% card statistic. This growth is happening in an area where their buyers are not fully meeting demand.
Instagram takes the ad riyal
Digital ad spending in Saudi Arabia rose 25% to about $300 million in the 12 months to July 2026, while impressions rose 15% to about 330 billion (Sensor Tower). Instagram led all channels at about $110 million, and Sensor Tower expects about $334 million for 2026.
Marketing spend is growing faster than impressions. If you are planning for 2027, expect higher cost per view rather than relying on this year's rates.
One rulebook for the Gulf
The Cabinet approved unified GCC rules for jointly owned properties, standardizing common-area governance, owner rights, and asset management.
The takeaway: Disputes over shared ownership are the quiet friction in every tower, an unglamorous fix that unlocks investment.
