NDMC redeemed SR17.1bn ($4.5bn) of 2026–2030 sukuk and issued SR17.2bn maturing to 2041, a liability-management exercise.
The takeaway: A state that manages its maturity curve shows confidence, indicating long-term projects your business might supply.
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School fees hit the card data
Point-of-sale spending fell 2.8% to SR14.19 billion ($3.79 billion) in the week ended 15 August across 249.68 million transactions, down 1.5%, while education transactions jumped 62.7% week on week to SR446.08 million. Food and beverages led at SR2.2 billion, down 3.7%, and Riyadh accounted for SR4.84 billion across 79.80 million transactions.
The 62.7% increase in education spending, despite a 2.8% overall decline, reflects a calendar effect rather than increased consumer confidence. Households shifted funds rather than increasing total spending.
Saudi carries half of Gulf tourism
Saudi Arabia's travel and tourism sector contributed $178 billion to the economy in 2025, 46% of the entire Middle East's travel and tourism economy, growing 7.4%, nearly double the global rate of 4.1%, with international visitor spending up 8.2% against a 3.2% global rate.
Nearly half of the entire region's tourism economy now lies in Saudi Arabia, growing at twice the global rate, a shift large enough that the map of Middle Eastern travel needs to be redrawn before the guidebooks catch up.
29.3 million, and counting
29.3M international tourists in 2025, up 67% since 2019, highest growth of any OECD member; SR176.6bn foreign spend, SR127.1bn domestic; 5.2% of GDP.
Domestic spend is close behind foreign and growing faster (10%), the Saudi family is the customer you can actually reach this year.
