Assets managed through robo-advisory services in Saudi Arabia reached SAR 9.9 billion at the end of Q2 2026, up 128% year on year and SAR 2.08 billion (26.6%) on the quarter. The number of portfolios passed one million for the first time, reaching 1.05 million, up 161% in a year, with average assets of around SAR 9,500 each; eight fintech companies hold CMA robo-advisory licences.
With assets reaching SAR 9.9 billion after 128% growth, robo-advice is now a mainstream channel rather than a niche. Bank heads of wealth need to decide whether to build, partner, or buy before the eight licensees determine pricing.
Explore more signals
Rent eases in Riyadh
The ratio of rent burden to household income in Riyadh fell to around 15% from more than 17.5% in September 2025, Real Estate General Authority CEO Abdullah Al-Hammad said, describing it as one of the first measured effects of the real estate balance decisions, more than 18 months after they were approved. He said the most financially vulnerable households had been spending more than 30% of their income on rent.
Investors looking at Riyadh residential yields should adjust their rent-growth expectations from above 17.5% to about 15%. This change is important because the authority has now linked its credibility to this target.
Riyadh's Startup Bench
More than 2,500 startups, roughly US$2.6 billion of venture capital into Riyadh since 2018, and four unicorns.
The takeaway: your next competitor — or your next acquisition — is younger than your strategy document. Corporates need a scouting lane, not a memo.
What a visitor actually spends
Average trip spend among international visitors to Saudi Arabia surveyed in Visa's Global Travel Intentions Study reached SAR 10,405 ($2,774), with 54% of spending pre-booked and 46% taking place during the trip; accommodation accounted for 19% of spending, transportation 18%, food and beverages 17% and experiences 15%. US visitors recorded the highest average trip expenditure at SAR 21,530, followed by visitors from the UAE at SAR 14,046 and the UK at SAR 10,558, while 75% of respondents shopped during their stay and half said they used AI to find travel inspiration.
Destination marketers in Saudi should move budget into the pre-trip window where 54% of spending is committed and half of travellers now use AI for inspiration, rather than into arrival-stage campaigns.
