Average trip spend among international visitors to Saudi Arabia surveyed in Visa's Global Travel Intentions Study reached SAR 10,405 ($2,774), with 54% of spending pre-booked and 46% taking place during the trip; accommodation accounted for 19% of spending, transportation 18%, food and beverages 17% and experiences 15%. US visitors recorded the highest average trip expenditure at SAR 21,530, followed by visitors from the UAE at SAR 14,046 and the UK at SAR 10,558, while 75% of respondents shopped during their stay and half said they used AI to find travel inspiration.
Destination marketers in Saudi should move budget into the pre-trip window where 54% of spending is committed and half of travellers now use AI for inspiration, rather than into arrival-stage campaigns.
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PIF switches from growth to returns
The Public Investment Fund's 2026–2030 strategy shifts the mandate from expansion to value creation, after assets under management grew from about SR500 billion ($136 billion) in 2015 to over SR3.4 trillion in 2025, more than $199 billion of new domestic projects between 2021 and 2025, and total annual shareholder return above 7% since 2017.
A fund that has grown from SR500 billion to SR3.4 trillion can no longer rely on its size to impress. After five years of expansion, it must now demonstrate profitability.
Expo gets the giga-project crews
PIF's decision in August to drop The Line and Trojena from its 2026–30 strategy has freed construction crews just as Expo 2030 Riyadh moves into construction. Every Expo tender has drawn at least seven or eight qualified bidders, and four or five signature-building contracts are due before year-end. The Saudi pavilion's substructure is almost 50% complete, a utility corridor of more than 7km is being built, the workforce will peak at 40,000 to 50,000, and Expo opens on 1 October 2030.
Four or five key contracts due before year-end will establish the price benchmark for the site. The subcontractor's commercial team should secure framework terms with the likely winners as soon as possible.
SR425 billion in one quarter
Saudi consumer spending rose 6.8% year on year to SR425 billion in Q1 2026, covering point-of-sale transactions, cash withdrawals and e-commerce purchases. Total 2025 spending through official payment channels was SR1.57 trillion. For context in the same report: Q1 GDP grew 3%, non-oil activity 2.9%, inflation ran at 1.8%, and the IMF forecasts 1.7% growth for 2026 and 5.5% for 2027.
SR425 billion in a single quarter, growing nearly 5% faster than prices. The Saudi consumer is contributing more to this economy than the GDP indicates.
