Opensignal's Saudi read puts stc at 49.0% of the market, Mobily at 23.8% and Zain KSA at 14.6%, with virtual operators collectively near 12% and 7.4 million subscribers in early 2026. Zain customers are likeliest to carry a second SIM at about 37%, against 27% at Mobily and about 17% at stc; operators have invested over $1.5 billion in 5G spectrum since 2019.
Dual-SIM rates show pre-churn behavior, so focus your pricing and packaging on the second SIM instead of comparing only to a competitor's main plan.
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The insurance market doubled
Saudi Arabia's insurance market reached SR84 billion in 2025, up from SR42 billion in 2021, effectively doubling in four years. Health and motor insurance accounted for 89% of premium growth, with health insurance alone contributing to 68% of that increase. Growth is decelerating sharply: 26.9% in 2022, 22.7% in 2023, 16.3% in 2024, 10.7% in 2025.
The market doubled in four years while its growth rate halved twice, from 26.9% to 10.7%, as the sector moves from expansion into maturity, where the next phase competes on retention rather than acquisition.
Ad money grows up
A Snap–Kearney study found an 8-point gap between Saudi digital ad-spend growth and e-commerce growth; 30%+ of Saudi consumers find advertising culturally off-key.
The takeaway: A third of Saudi consumers feel that the ads don't represent them; the biggest growth driver isn't budget, but rather cultural fluency.
Twenty kilometres at Khafji
The Public Investment Fund launched Gulf Coast Development to build an integrated tourism and residential destination at Al-Khafji covering approximately 20 square kilometres with 10 kilometres of Arabian Gulf waterfront. The plan runs to 8 residential neighbourhoods, more than 16,000 housing units and around 1,400 hotel keys across 3 main phases, with 3 neighbourhoods in the first phase completing in 2030, plus public, commercial, tourism and educational facilities and boat marinas, targeting visitors from Saudi Arabia, Kuwait and the wider Gulf.
This project is based on 16,000 homes instead of 1,400 hotel rooms. If you are selling here, focus on residential supply and Kuwaiti buyers from abroad, not on hospitality procurement.
