Assets under management in Saudi reached SR1.244 trillion at the end of 2025, from SR612 billion in 2020, with listed companies up 89% to 392, foreign ownership doubling to SR417 billion, and net foreign purchases on the Saudi Exchange running $1.6 billion in Q2 2026.
Doubling AUM and foreign ownership within five years indicates a market that has shifted in ownership, not just in value. Foreign owners often pose different questions to management than domestic owners.
Explore more signals
Robotic surgery, performed remotely
Saudi Arabia's Seha Virtual Hospital completed 11 consecutive remote robotic surgeries, including the second remote lobectomy and fifth remote pneumonectomy performed anywhere in the world, with surgeons in Riyadh operating on patients in Hail and other regions.
A surgeon in Riyadh successfully performed surgery on a patient in Hail without either of them needing to travel. This occurred eleven times in a row, proving that distance is no longer an obstacle to effective medical care.
Ad money grows up
A Snap–Kearney study found an 8-point gap between Saudi digital ad-spend growth and e-commerce growth; 30%+ of Saudi consumers find advertising culturally off-key.
The takeaway: A third of Saudi consumers feel that the ads don't represent them; the biggest growth driver isn't budget, but rather cultural fluency.
