Saudi Arabia's travel and tourism sector contributed $178 billion to the economy in 2025, 46% of the entire Middle East's travel and tourism economy, growing 7.4%, nearly double the global rate of 4.1%, with international visitor spending up 8.2% against a 3.2% global rate.
Nearly half of the entire region's tourism economy now lies in Saudi Arabia, growing at twice the global rate, a shift large enough that the map of Middle Eastern travel needs to be redrawn before the guidebooks catch up.
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Saudi carries half of Gulf tourism
Saudi Arabia's travel and tourism sector contributed $178 billion to the economy in 2025, 46% of the entire Middle East's travel and tourism economy, growing 7.4%, nearly double the global rate of 4.1%, with international visitor spending up 8.2% against a 3.2% global rate.
Nearly half of the entire region's tourism economy now lies in Saudi Arabia, growing at twice the global rate, a shift large enough that the map of Middle Eastern travel needs to be redrawn before the guidebooks catch up.
$25 billion for a game engine
PIF and Silver Lake have held talks to acquire Unity Software, the video-game development platform, discussing a valuation of around $25 billion before Unity's latest earnings lifted its market capitalisation to approximately $21.5 billion. Silver Lake already owns about 8%, Unity is working with an investment bank on its options, and no deal has been finalised.
Unity was valued at about $25 billion during the talks, but after the company reported its earnings, the market cap dropped to around $21.5 billion. Now, it is the company's results, not the bidders, that are setting the price.
Ninety-eight million pilgrims
Saudi Arabia hosted 98,053,017 pilgrims across fifty Hajj seasons from 1390 to 1439 AH, with 54.4 million of them in the last 25 years of that period and 19 seasons exceeding 2 million pilgrims. The 1447 AH season drew 1,707,301 pilgrims, of whom 1,546,655 came from abroad and 160,646 from inside the Kingdom, with 1,485,729 arriving by air, 54,429 by land and 6,497 by sea.
Arrivals are mostly international, so an airline planner adding Saudi capacity should schedule around the 1.5M who come from abroad rather than the 160K who do not.
