The share of Saudi internet users using AI tools reached 45.2% in 2025, more than double the year before, per the CSTC's Saudi Internet Report, highest among 20–29 year-olds at 55.7%, and higher among women (52.8%) than men (39.4%). Business adoption reached 33.1% (up 20% year on year), led by information and communications at 61.1% and financial services at 52.9%.
Individuals are 12 points ahead of their employers in AI adoption, and 61.1% of information and communications firms are already using it. Sell capabilities now, because the buying committee is already using these tools personally, even where procurement hasn't caught up.
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Where the Gulf's e-commerce money goes
Saudi Arabia accounted for approximately 93% of e-commerce investments across the GCC countries by 2025, up from 46% in 2021. E-commerce penetration in the Gulf retail sector stands at 11%.
Saudi Arabia has about 93% of the region's e-commerce investment, but with only 11% market penetration, it is receiving funding for online shopping that has not happened yet.
The insurance market doubled
Saudi Arabia's insurance market reached SR84 billion in 2025, up from SR42 billion in 2021, effectively doubling in four years. Health and motor insurance accounted for 89% of premium growth, with health insurance alone contributing to 68% of that increase. Growth is decelerating sharply: 26.9% in 2022, 22.7% in 2023, 16.3% in 2024, 10.7% in 2025.
The market doubled in four years while its growth rate halved twice, from 26.9% to 10.7%, as the sector moves from expansion into maturity, where the next phase competes on retention rather than acquisition.
Fintech lends to factories
Fintech lending to Saudi industrial projects rose 130% in H1 2026 to SR541 million, from SR234 million in the same period last year, with fintech partners expanding to seven from three. Fintech financing to the industrial sector reached SR774 million in 2025, up 36% from SR569 million in 2024 and SR317 million in 2023. The H1 2026 figure represents about 70% of last year's full-year total.
SR317 million in 2023 increased to SR774 million by 2025 and reached SR541 million by mid this year. This rapid growth does not reflect innovation but instead points to an ongoing gap in conventional credit.
